27. 10. 2025

fortell at MSV 2025

This year’s 66th International Engineering Fair in Brno was marked by the transformation of industry. The main themes included digitalization, automation, artificial intelligence, and sustainable energy — areas that are reshaping the face of Czech manufacturing. Among more than 1 300 exhibitors from 35 countries, fortell proudly presented its philosophy of “A Fresh Factory with fortell” in Pavilion G1, Stand No. 19.

Meetings That Matter

During the week of the fair, our stand welcomed over 60 visitors — long-standing customers and suppliers, as well as many new potential partners. Each meeting was an opportunity to strengthen relationships built over the years and to open new doors for the future. We deeply value personal meetings because trust and long-term relationships form the foundation of collaboration that truly has fortell.

fortell in a New Look

Visitors were also intrigued by fortell’s new visual identity, which combines technical precision with humanity and a fresh, modern approach. The stand’s design reflected our corporate colors — green symbolized energy and humanity, while anthracite represented expertise and craftsmanship.

Throughout the week, our stand became a hub of lively meetings, professional discussions, and friendly conversations. The exhibition was managed by our sales team — Radim Safarik, Pavel Jelinek, Lukas Pfitzner, and Daniel Borovicka, together with CEO Filip Ambroz, costing specialist Iveta Ambrozova, and myself as trade fair and marketing coordinator.

Many visitors perceived fortell as a young Czech company that connects honest craftsmanship with a modern mindset — simply, “a Czech company with a young spirit and a desire to grow.” Great interest was shown in our combination of toolmaking and production, which allows us to offer comprehensive yet personal solutions — from mold design to serial production.

When “fortellness” Meets Practice

From a marketing perspective, the fair was not only a business event but also a test of our new corporate identity. Throughout the week, we could see that what we communicate — humanity, fairness, honesty, and a drive to do things differently — is truly reflected in how customers perceive us.

The booth graphics I designed were based on our company philosophy while introducing a lighter, fresher look. In my opinion, the result perfectly captured the direction fortell is taking — toward a modern, open, and confident brand.

Visitors appreciated the natural atmosphere and open approach of our entire team. It became clear that sincere communication and a stable human foundation are just as important to our partners as technology itself.

I was also delighted by the positive feedback on our stand and marketing communication, which I oversee. Knowing that people view fortell’s PR positively is a huge motivation for me.

A Fresh Spirit Within the Team

During the fair, it was confirmed once again that our team operates like a well-tuned machine. Everyone knew their role, and we all pulled together in the same direction. I believe my colleagues enjoyed participating in MSV just as much as I did.

We already know that next year, we’ll return to Brno again — with fortell. Every mold, every part, and every meeting at the fair reminds us that what we do truly makes sense.

From MSV 2025, We Take Away:

  • Over 60 personal meetings with partners and customers
  • Confirmation of the strength of the fortell brand and its new visual identity
  • Positive feedback on our approach and communication
  • Inspiration for future projects and marketing activities
  • Team energy and motivation to keep doing what truly has fortell

Daniela Blažeňaková Daniela Blazenakova, Marketing Specialist

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We’ll be at MSV 2025: celebrating with a refreshed Fresh Factory booth design!
19. 9. 2025
We’ll be at MSV 2025: celebrating with a refreshed Fresh Factory booth design!

We are looking forward to seeing you again this year at the International Engineering Fair in Brno. You will find us, as always, in Hall G1, booth 013.

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